91st Christmas Parade, Tree Lighting, & Hot Cocoa Competition

Experience the magic of the season in Denison as the community comes together to celebrate the holidays in style. The evening begins with the Scott Middle School Scott Scholars’ Hot Cocoa Competition, a local favorite that fills downtown with warmth and cheer, followed by a festive musical performance by Shawnda Rains Entertainment Group. The tree lighting ceremony then illuminates downtown, adding a glowing touch to the night. The celebration culminates with the 91st Annual Christmas Parade, hosted by the Denison Area Chamber of Commerce, as floats, performers, and Santa himself make their way down Main Street. With festive music, sparkling lights, and the joyful spirit of the season, this event is a beloved tradition that captures the heart of small-town holiday celebrations.