Welcome to Denison, Texas – Where Hospitality Meets Opportunity

Whether you’re planning a corporate meeting, conference, wedding, or group retreat, Denison is the perfect destination to gather, connect, and create lasting memories. From scenic Lake Texoma views to charming downtown streets, our city combines rich history, modern amenities, and welcoming community spirit.
Our Convention & Visitors Bureau is here to help you every step of the way – from selecting the right venue to promoting your event and connecting you with local vendors and resources. Let us help you bring your vision to life in a place that’s as comfortable as it is capable.
Denison at a Glance
- 25,000+ square feet of flexible meeting and event space
- Over 800 hotel rooms within the city
- Minutes from Lake Texoma, one of the largest lakes in Texas
- Home of President Dwight D. Eisenhower’s Birthplace
- An award-winning downtown with galleries, live music, and local shops
- Eclectic dining, local breweries, and award-winning wineries
- Annual festivals, live concerts, and community events
Location & Accessibility
Denison is centrally located in North Texas, making it easy to get here — and hard to leave.
- 1 hour north of Dallas/Fort Worth via US-75
- Nearby airports: DFW International and North Texas Regional (general aviation)
- Accessible via major highways with charter bus and shuttle services available
- Close proximity to Sherman, Gainesville, Durant (OK), and Choctaw Casino Resort
Whether your attendees are coming from across the state or across the country, Denison’s location offers both convenience and comfort.
Start Planning Your Event
Let us help make your event successful, stress-free, and memorable. Explore the resources below to get started:
Tourism Grant Opportunities
Looking to grow your event, festival, or convention? Discover Denison offers Tourism Grants to support events and initiatives that bring visitors to our community and generate overnight stays.
Qualifying projects may include:
- Special events or festivals
- Marketing efforts targeting out-of-town guests
- Tourism-related historic preservation or restoration
- Regional or statewide event promotions
Grants are awarded based on criteria including expected economic impact, alignment with tourism goals, and ability to attract visitors from outside the area.
👉 Click here to learn more and apply.
Our team is happy to help guide you through the grant process and determine eligibility for your upcoming event.

Jordan Starr | Tourism Manager [email protected] | 903-647-7976