Welcome to Denison, Texas – Where Hospitality Meets Opportunity
Denison is where big possibilities meet small-town charm. Home to the longest Main Street in Texas, the maker of the world’s best bourbon, and the fourth largest lake in the state, Denison offers a backdrop as memorable as your event. In 2025, our historic downtown earned the prestigious Great American Main Street Award, joining an elite group of Texas cities to receive this honor.
Whether you’re hosting a corporate meeting, wedding, conference, or group retreat, Denison blends scenic Lake Texoma views, unique event spaces, and a vibrant arts and entertainment scene. Here, you’ll find the amenities of a big city wrapped in the warmth of genuine Southern hospitality. From stylish boutiques and eclectic dining to outdoor adventures and rich history, Denison has something to impress every guest.
Our Convention & Visitors Bureau is here to make planning simple—connecting you with venues, vendors, accommodations, and local experiences so your event is as seamless as it is unforgettable.
Denison at a Glance
- 25,000+ square feet of flexible meeting and event space
- Over 800 hotel rooms and nearly 200 Airbnb options within the city
- Minutes from Lake Texoma, one of the largest lakes in Texas
- Home of President Dwight D. Eisenhower’s Birthplace
- Great American Main Street Award-winning downtown with galleries, live music, and local shops
- Eclectic dining, local breweries, wineries, and a worldwide award-winning distillery
- Annual festivals, live concerts, and community events
Location & Accessibility
Denison is centrally located in North Texas making it easily accessible from all directions.
- 1 hour north of Dallas/Fort Worth via US-75
- Nearby airports: North Texas Regional Airport, Durant Regional Airport (18 miles), DFW International (75 miles), Dallas Love Field Airport (75 miles), and Will Rogers International Airport in Oklahoma City (161 miles)
- Accessible via major highways
- Close proximity to Sherman, Gainesville, Durant (OK), and Choctaw Casino Resort
Whether your attendees are coming from across the state or across the country, Denison’s location offers both convenience and comfort.
Start Planning Your Event
Let us help make your event successful, stress-free, and memorable. Explore the resources below to get started:
Tourism Grant Opportunities
Looking to grow your event, festival, or convention? Discover Denison offers Tourism Grants to support events and initiatives that bring visitors to our community and generate overnight stays.
Qualifying projects may include:
- Special events or festivals
- Marketing efforts targeting out-of-town guests
- Tourism-related historic preservation or restoration
- Regional or statewide event promotions
Grants are awarded based on criteria including expected economic impact, alignment with tourism goals, and ability to attract visitors from outside the area.
👉 Click here to learn more and apply.
Our team is happy to help guide you through the grant process and determine eligibility for your upcoming event.
Jordan Starr | Tourism Manager | [email protected] | 903-647-7976
